UKLON

Client:

Uklon —  the leading online ride-hailing service

Objective:

For the New Year season, our team was tasked with creating an interactive game integrated directly into the Uklon app that would:

• increase the value of rides for users;
• encourage regular interaction with the app;
• motivate daily engagement;
• align organically with the service logic and the brand’s visual style;
• incentivize linking a Mastercard, providing users with extra car spots and special in-game bonuses.

Project Business Goals:

• Increase Engagement: Boost the number of app interactions during the holiday period.
• User Retention: Build a habit of daily app return through game mechanics.
• Increase Mastercard Link-Ups: Encourage users to link their card via special bonuses and personalized activations, such as extra car spots.
• Enhance Loyalty: Add positive emotions to the user experience with the service.
• Exclusive Benefits via Mastercard: Offer users special in-game bonuses and personalized activations that motivate linking their card and using it more often.
• Promote Bonus Usage: Encourage earning and redeeming rewards during rides.

Solution:

We developed a New Year game integrated into the Uklon app, combining simple, intuitive mechanics with a rewards system.

Game Mechanics:
Users need to match cars with waiting passengers by color. Successful combinations unlock additional ride bonuses.

Attempt Limits:
Each player has 3 attempts per day, creating excitement and encouraging daily return. Extra attempts are awarded for paying for rides with a Mastercard.

Brand Ecosystem Integration:
The game is seamlessly embedded in the app, enhancing the experience without distracting users from booking rides.

Result:

The game became an effective tool for increasing engagement and retaining users within the Uklon app. The project demonstrated how interactive games can make rides more rewarding and enjoyable, while also effectively supporting business goals, such as encouraging users to link their Mastercard to the app.