THE WAY OF SAMUR-MURAI

Task

Our team’s main objective was to develop a game for a national promotion and integrate it into the Silpo supermarket app.

Key business goals:

• Build an association between shopping at Silpo and a sense of joy by offering games that deliver positive emotions and extra perks;
• Boost app retention (encourage users to return to the app more often);
• Attract new users to the Silpo app through engaging gamification;
• Increase the average session length in the app;
• Raise the number of daily active users;
• Drive up the average purchases per customer.

Solution

Our team created a custom-designed game with its own unique storyline, seamlessly integrated into the Silpo supermarket app.

The game, called The Way of Samur-Murai, follows the journey of a fluffy apprentice on a quest to find the legendary Temple of Purring in a world inspired by both Ukrainian and Japanese cultures. The journey is filled with challenges, and with the player’s guidance, our hero must prove his skill in mastering the art of purring.

The game includes three main mechanics:

• Puzzle: Inspired by Cut The Rope, where players hunt for talismans across 12 levels.
• Jumper: Players control the cat as it dodges obstacles, trying to climb as high as possible.
• Tamagotchi: Players can feed Samur-Murai and choose his outfits by purchasing items from in-game suppliers.

A key feature is the rewards shop. Each player (Silpo customer) earns sushi points by playing, which can later be redeemed for exclusive offers on in-store products.

Results

The game has been integrated into the Silpo app. Now every user has the opportunity to play and earn real rewards in the gift shop. By playing the game, customers of the supermarket chain earn sushi coins. This is a virtual currency that can be exchanged in the app for real discounts and bonuses for purchases at "Silpo." For example, you can exchange sushi coins for rewards such as:

• 30% off fruits and vegetables;
• Grocery delivery for 1 UAH;
• 100 UAH off online purchases;
• 6% cashback in bonuses for pet food;
• And more;

The integration of the game into the "Silpo" app allows users to enjoy a gaming experience while also receiving valuable bonuses for real-life purchases. It's a simple and rewarding opportunity: you play, have fun, and immediately receive discounts and bonuses for your shopping.