Silpo – Independence Notebook

Client:

Silpo-Food LLC is one of Ukraine’s leading supermarket chains, renowned for its innovative approach to customer engagement and active use of modern technologies to enhance service. The company consistently implements socially meaningful initiatives and interactive projects, combining consumer benefits with support for Ukrainian culture and history.

Objective:

To support the charitable initiative “Independence Notebook” and engage Ukrainians in the history of the drafting of the Act of Declaration of Independence of Ukraine. Levko Lukyanenko, the author of this Act on August 24, 1991, wrote it in response to the August 19, 1991 coup attempt in the USSR, making a decisive contribution to the restoration of Ukraine’s sovereign statehood.

Additionally, the campaign aimed to:

• Attract new users to the Silpo app;
• Increase the number of active users and boost conversion;
• Create a positive and engaging user experience;
• Strengthen loyalty by combining innovative technologies with a socially meaningful initiative.

Solution:

Our team developed a unique interactive 3D environment — Levko Lukyanenko’s room in mobile VR. This experience is accessible exclusively through the Silpo app, making it a unique feature for Silpo’s customers.

Users can:

• Immerse themselves in a 360° visualization of the historic room where Levko Lukyanenko drafted the Act of Declaration of Independence of Ukraine;
• Observe the process of writing the document and gain insight into the context of those events;
• Listen to the author’s commentary, adding emotional depth and personalization to the experience;
• Interact with objects in the room, gaining a unique educational and emotional experience that combines history with cutting-edge technology.

Technologically, the project integrated virtual reality, 3D modeling, and interactive UX, creating an immersive user experience and demonstrating the team’s expertise in developing innovative digital solutions.

Campaign Details:

Silpo recreated Levko Lukyanenko’s legendary notebook — with blank pages for new ideas. All proceeds from its sale are donated to the NGO Azov.Suprovid to support and rehabilitate Ukrainian military personnel released from captivity and their families. In addition to purchasing the physical “Independence Notebook”, users had the opportunity to visit Levko’s room in VR via the Silpo app.

Result:

The digital component of the project provided users with a unique opportunity to immerse themselves in a historical event not only in the physical world but also in virtual reality. Users experienced the atmosphere of drafting the Act of Declaration of Independence of Ukraine, explored Levko Lukyanenko’s room in 360°, observed the document creation process, and heard the author’s reflections.

The initiative has already demonstrated a high level of audience engagement, effectively combining a socially meaningful mission with innovative technology, and highlights Silpo’s potential in creating interactive and captivating customer experiences.