Puma have stepped into the new era of sneakers

Puma’s new LQD CELL Origin AR are not only super comfy, but also super technological: they have a design in the from of a QR code pattern, which could be scanned using the free LQDCELL app. A happy owner of the new sneakers pair could set them on fire, change the design, make invisible, and even take them apart. Also, there is an option to play a simple AR game and, of course, to snap all AR experiments and share them in the social media.

The price of the new sneakers is $120. It is up to you to decide whether AR shoes are worth this price, but Puma have definitely turned everyone’s heads with this model and stood out among dozens of sportswear companies.