Sense Bank – Cash’u Club: Journey Through Ukraine

Client:

Sense Bank — an innovative Ukrainian digital bank, actively implementing modern technologies to boost customer engagement and enhance digital financial services.

Objective:

Develop a unique approach to engage users in the Cash’u Club loyalty program by combining educational elements, entertainment, gamification, and valuable bonuses within the mobile app.

Key Goals:: 

• Increase user engagement in the Cash’u Club loyalty program;
• Promote Ukrainian culture and regional features of the country;
• Create meaningful incentives for daily interaction with the bank;
• Provide users with a positive gaming experience that blends fun with practical benefits.

Solution:

Our team created a full-fledged mobile game, “Journey Through Ukraine” — an exciting quest where players travel through picturesque Ukrainian regions to collect pieces of an ancient amulet.

The game combines:

• 5 levels = 5 unique regions of Ukraine, each containing hidden thematic items;
• Daily access to a new location (one level per day);
• Challenges for attention and cleverness, enhanced with hints (3 free hints + option to purchase additional hints with in-app currency);
• Gameplay mechanics with limited “lives” and distracting items to increase engagement;
• Rewards after each stage in the form of Cash’u bonuses.

Players had the opportunity to explore Ukrainian culture and symbolism through interactive gameplay. Additionally, all players received tangible benefits — bonuses, cashback, and the opportunity to support the Ukrainian Armed Forces by using earned points.

Technological Approach:

The project combined vivid visuals, interactive UX, and gamification mechanics that motivate users to return daily and progress through new levels.

Campaign Details:

• Completing each of the first 4 levels grants the player 1 Cash’u bonus;
• Successfully completing the game (5th level) unlocks the main reward — 10% cashback across all purchase categories for 7 days (for purchases over 500 UAH, max 200 bonuses);
• Each level can be replayed, but bonuses are awarded only once.

Technological Approach:

The project combined vivid visuals, interactive UX, and gamification mechanics that motivate users to return daily and progress through new levels.Campaign Details: