PROSTOR

Client

Prostor is one of the largest cosmetics retail chains in Ukraine.
PROSTOR is an innovative, stylish, and forward-thinking beauty and personal care chain in the Ukrainian drogerie segment.

Task

After the successful launch of the first gamification, the PROSTOR team approached us with an ambitious request: to create an even more engaging format for interacting with customers through a game in their mobile app.

Our task was to:

• Select the most effective game mechanics for PROSTOR's target audience
• Increase user engagement in the app
• Encourage regular app visits
• Offer players real rewards and bonuses from PROSTOR and its partners
• Create a unique experience never seen before in the Ukrainian market

Solution

We developed the first gamification in Ukraine for the drogerie segment with a sorting-based mechanic — where users need to match and organize items in groups of three on shelves before time runs out.

Where is the game available?

• In the Prostor mobile app

How does it work?
Players progress through levels, sort items, earn beauties, points, and win gifts from the activation partner — Henkel. The higher the level, the harder the game gets — and the greater the chance to win valuable prizes.

Key features of the game:

• 3 attempts per day
• The higher the difficulty = the more valuable the reward
• Limited time to complete each level
• Points and beauties can be exchanged for discounts in the PROSTOR app or in-store
• Gifts for activity from the activation partner — Henkel

Result

The PROSTOR game became the first of its kind in Ukraine with this sorting mechanic and instantly captured the attention of thousands of users. The loyalty program is still ongoing, so the official results will be available after its completion.