Nova Poshta – Sandy’s Mission: Fast Delivery

Challenge

To celebrate Nova Poshta’s anniversary, the company wanted to surprise its customers with a special interactive experience—a thrilling mission featuring the virtual courier, Sandy.

We developed and integrated a gamified experience into the Nova Poshta mobile app and self-service kiosks to:

Key Business Goals:

• Boost customer engagement in the loyalty program
• Encourage mobile app usage
• Strengthen brand loyalty through gamification
• Attract new audiences
• Increase sales of partner products

Solution

Together with Nova Poshta, we created an interactive game, Sandy’s Mission: Fast Delivery, that combines fun and rewards.

Where can you play?

• In the Nova Poshta mobile app
• On self-service kiosk screens at branch offices

How does it work?

Users help Sandy deliver parcels every day, navigating obstacles in a fast-paced runner-style game.

For successful deliveries, players receive loot boxes and promo codes from partners, which can be redeemed in the Bonus Delivery loyalty program.

• Three attempts per day
• Rewards even for unsuccessful tries – five loot boxes guaranteed
• Loot boxes can be exchanged for discounts and gifts in the Reward Store

Results

"Mission Sandy" attracted hundreds of thousands of players within the first few days of its launch, becoming the first successful gamification project in the Nova Poshta app. Players completed millions of game sessions, which significantly increased user activity within the app and boosted engagement with the loyalty program. The game not only provided an exciting user experience but also rewarded customers with tens of thousands of partner certificates. This case confirmed the effectiveness of gamification as a powerful tool for customer engagement and retention, strengthening trust in the brand and increasing interaction with the mobile app