Gamified Activation for the 25th Anniversarу

Сlient:

Nova Poshta is the leading logistics company in Ukraine, providing fast parcel delivery across the country and internationally, while активно развивая свою digital ecosystem.

Challenge

To celebrate the company’s 25th anniversary, the task was to create a festive in-app activation that would:

• integrate gamification into the user experience,
• increase daily interaction with the app,
• engage users in the loyalty program,
• strengthen the emotional connection with the brand,
• create additional value for partners through special offers.

Business Objectives: 

The project was focused on:

• increasing customer engagement within the loyalty program,
• stimulating regular use of the mobile app,
• strengthening loyalty through game-based interaction,
• attracting new audiences,
• driving sales of partner offers and products.

Solution:

We integrated a digital mechanic called the “Prize Machine” into the mobile app, styled as a parcel locker — a familiar and recognizable element of Nova Poshta’s service.

Within the virtual prize machine, users can open cells and receive rewards. Each user is given five daily attempts to unlock prizes provided by Nova Poshta and its partners.

Rewards include:

• special boxes that can be exchanged for partner offers,
• promo codes,
• festive fortune-style predictions,
• bonus gifts from the brand.

Additional Engagement Mechaniс:

The experience is enhanced by a ticket collection mechanic hidden inside the cells. After collecting 25 tickets, users are automatically entered into a raffle where 100 participants receive prizes of 50,000 UAH each.

The experience is enhanced by an additional mechanic:

• collecting tickets hidden inside the cells,
• after collecting 25 tickets, users are automatically entered into a raffle,
• 100 participants receive prizes of 50,000 UAH each.

Result:

The 25th anniversary gamification transformed a celebratory milestone into a large-scale digital activation within the app.

The digital prize machine successfully combined entertainment, loyalty program mechanics, and partner integrations into a single experience that drives consistent user engagement with the brand.