Frozen

Business objectives: to beat and stand out from competitors in the US children's book market.

About:

The book with the world-famous princess sisters came to life with the augmented reality technology. For this book’s young readers we have created several animations and interactive games with Disney Corporation’s license. The book cover comes to life and immerses the young reader in the winter fairy tale world. Each page that comes to life has its own marker, and the child can build an ice castle and decorate its design in an interesting and entertaining way. One of the games is a puzzle with the characters of the book.