Danone — an international company and one of the world’s leading food brands. “Rostyshka” is a children’s yogurt and curd brand, well-known for its educational and interactive activities for kids.
Objective:
Following a successful collaboration, during which our team developed the Rostyshka AR app—allowing users to scan dinosaurs, unlock 33 collectible cards, and play 5 mini-games—the company approached us again.
The main goal was to update the app according to the brand’s new style after a rebranding.
Key tasks included:
Redesigning logos and visual elements to match the new illustrated style;
Updating buttons, icons, backgrounds, and app screens;
Removing outdated features;
Preserving favorite games in the new format;
Creating new mechanics to engage and retain children in the app.
Business Objectives:
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Brand reinforcement: cement the new visual style of Rostyshka in users’ minds;
Family audience loyalty: enhance product value and create an emotional connection through interactive games and educational content;
Competitive advantage: distinguish the brand among other children’s products via a modern mobile experience with AR and gamification;
Increased engagement: maintain user activity through new levels and seasonal updates.
Brand reinforcement: cement the new visual style of Rostyshka in users’ minds;
Family audience loyalty: enhance product value and create an emotional connection through interactive games and educational content;
Competitive advantage: distinguish the brand among other children’s products via a modern mobile experience with AR and gamification;
Increased engagement: maintain user activity through new levels and seasonal updates.
Solution:
Our team adapted the app to the updated brand identity and added new interactive features:
Updated design: new logo, stylized illustrated icons, backgrounds, and app screens;
Progress system: a “growth scale” displaying the character’s development;
New screen “Giant Dino Missions”: the child sees the dinosaur alongside a ruler that “grows” as they progress through levels;
Profession avatars: children can choose an avatar for their Dino (10 options: astronaut, pilot, footballer, etc.), personalizing their experience;
New game “Jumper”: a dynamic game where the character climbs upward, collecting objects based on their profession (e.g., musical notes for the musician, stars for the astronaut), symbolizing a child’s growth;
Updated “Coloring” and “Puzzle” games: favorite games retained but refreshed with new visuals and thematic designs for the new season.
Result:
The updated Rostyshka app combines educational, entertaining, and motivational elements. The new design aligns with the brand identity, while gamified mechanics retain children’s attention, motivating them to develop skills and explore new levels.
In summary, the Rostyshka game preserved its educational and playful format, while becoming more modern, visually appealing, and engaging for young users and their parents
