DANONE Rostyshka

Task

Rostyshka is a line of children's yogurts and cottage cheeses from Danone. Our main task was to create an exciting new collection of AR dinosaurs that can be scanned with purchases of the brand's products. We also developed engaging games for kids, integrated into the brand's app, designed to be both fun and educational.

Key business objectives included:

• Increasing the average session length in the app
• Boosting daily active users
• Encouraging repeat purchases
• Growing overall product sales

Solution

Our team developed an app for Rostyshka by Danone. Each user could scan dinosaurs and collect a full set of 33 cards

 In addition to scanning dinosaurs and AR animations, users gained access to 5 mini-games integrated into the app. Through these games, children could learn letters, discover interesting facts about dinosaurs, color characters, solve puzzles, and decorate a room.

Results

The promotion is currently ongoing

Results

App rating increased from 3.9 to 4.3.
40,000 active users monthly during the promo
Average session length over 8 minutes
More than 100,000 new app users
Users played various games over 1.7 million times