Aurora "Festive Box"

Task

To blend authentic Ukrainian traditions with modern technology, creating an unforgettable holiday experience for Aurora multi-market customers. Our aim was to design a one-of-a-kind Christmas gift that not only spreads festive cheer but also shines a light on the rich heritage of ancient Christmas traditions in Ukraine.

Key Business Goals:

• Increase customer engagement through interactive content.
• Build loyalty by offering a unique experience.
• Foster a deeper emotional connection with the brand.
• Boost the average purchase value.
• Attract new audiences through interactive content.

Solution

In collaboration with Aurora and a team of experts from the Ivan Honchar Museum and artist Akelina, we developed the "Festive Box" loyalty promotion. This initiative combined authentic Christmas symbols with cutting-edge AR technology.

Three thematic sets, inspired by ancient Ukrainian Christmas traditions, were created. Alongside gifts featuring traditional Christmas decor, each box included a postcard with AR animation that came to life when scanned via a QR code. Thanks to augmented reality, developed by LiveAnimations, users were transported into a magical world of Christmas carols and melodies brought to life before their eyes.

Customers could receive a box under special conditions by making a purchase of 90 UAH or more or by buying promotional partner products.

The AR component enhanced the campaign experience, fostering an emotional connection with customers and making the loyalty promotion more engaging and modern.

Results

The project generated significant interest among customers and brought holiday cheer to shoppers across more than 1,400 stores in the chain. The official results of the campaign are expected following the conclusion of the loyalty promotion.