AR for eCommerce becomes more accessible

Unity Acquired a Solution Provider for Creating 3D Models for Augmented Reality

The usage of augmented reality in increasing online shopping sales is becoming more and more popular. This trend is so strong that it even affects the business structure of large IT companies. For example, Unity Technologies has acquired RestAR, a computer vision, and deep learning company. After this acquisition, Unity Forma users (a tool for marketing content publishing) will be able to independently create 3D models of their products, without any special knowledge or equipment. Now, it is enough to upload a 1-minute video with the product, captured on the phone, into the system, and the AI-based technology will create the required 3D model.