AR filters for social networks

Business objectives: new products promotion.

About

Oriflame marketing team saw in practice the effectiveness of AR filters in solving such tasks as attracting customers’ attention to the brand and creating a viral effect among social network users. For this reason, they chose us to create five different AR filters between December 2019 and May 2020. There were both - quite simple filters: AR Christmas catalogue cover; and ones that were more complex: Skin Care filter, which had four different effects, showing how the new product line eliminates four main skin problems.