Sputniki. Curtis

Sputniki - is an advertising agency with the largest network of regional branches in 45 cities of Russia and offices in Moscow, Novosibirsk, and Yekaterinburg. For more than 10 years, the agency has been implementing large-scale national marketing programs, involving thousands of participants in Russia and the CIS. The company contacted us on behalf of one of its clients - the Curtis tea producer

Challenge

Using innovative technologies to:

• increase sales volume
• enhance Curtis brand Image
• increase brand awareness
• informing the target audience about the health benefits of different types of tea

About

To solve this challenge, we have used Web AR. 

This technology enables the user to discover augmented reality without having to download a special app. In the era of competition for clicks, this is the best way to attract new customers and, as a result, increase sales volume.

A potential buyer just needs to scan a QR code, point a smartphone camera at any flat surface, and a hologram of a tea expert will appear on it. Tea Taster, nutritionist, and fitness trainer will provide an exciting introduction to the different types of tea and their characteristics, which in turn will help customers determine which type of tea meets their needs and taste preferences.
A simple and effective solution for this project became possible thanks to the innovative  8th Wall platform for high-level AR developers.

Outcome

We implemented a creative AR solution to discover new tea flavors. The Web AR technology allowed Curtis tea to stand out from the competition and grab the attention of potential customers.