Sense Bank Sensejong

Client

Sense Bank — A large Ukrainian bank offering a full range of digital and physical services for both individual and corporate clients.

Challenge:

 The goal was to integrate a seasonal gaming experience into the Sense SuperApp that would enhance user engagement within the Cash’U Club loyalty program, increase app usage frequency, and encourage long-term interaction with the brand.

A key requirement was to create a mechanic that seamlessly connects users’ financial actions with a gamified experience — without distracting from the core banking product.

The main project goals were:

• increase DAU and user return frequency;
• drive engagement within the Cash’U Club loyalty program;
• strengthen brand loyalty through a seasonal игров experience;
• stimulate transactional activity via game mechanics;
• build long-term retention.

Solution:

 We developed and integrated an Easter-themed gaming experience into the Sense SuperApp in the format of a mahjong-matching game — a classic, relaxing puzzle where players match identical tiles to clear the board.

The familiar gameplay was combined with seasonal visuals and the Cash’U Club rewards system.

Players access the game directly within the app, complete levels by matching tiles, and earn Cash’U bonuses for their activity. Every session delivers clear value by tying gameplay directly to loyalty rewards.

Our focus was to make the game part of the user’s daily app routine rather than a separate entertainment feature. To achieve this, we implemented several key product solutions:

• Seasonal visual style
  Game tiles were designed using Ukrainian Easter-inspired visuals, adding cultural relevance and emotional depth to the experience.
• Progression map with daily level unlocks
  A structured level system with gradual unlocking encourages users to return regularly. After completing the main progression, an endless mode becomes available.
• Daily Streak mechanic
  Users receive rewards for consecutive logins, directly boosting retention and daily activity.
• Integrated rewards system
  Players earn Cash’U bonuses or special cashback for completing levels, linking every игров session to real value within the bank’s ecosystem.
• Frictionless gamification No ads and no in-app purchases — allowing users to focus entirely on the experience and interact naturally with the product.

Results:

 Sensejong demonstrates how gamification can be seamlessly embedded into a financial product as a tool for shaping user behavior.

By combining seasonal content, progression, and rewards, the project achieved:

• increased user engagement within the app;
• higher frequency of daily sessions;
• stronger interaction with the Cash’U Club program;
• additional triggers for users to return to the app;
• supported transactional activity through game mechanics.

The project proves that gamification in fintech can function as a powerful, long-term driver of key business metrics and retention.