Sense Mundial

Client

Sense Bank — Sense Bank — A large Ukrainian bank offering a full range of digital and physical services for both individual and corporate clients.

Task:

To create a gamified experience within the Sense SuperApp for the 2026 FIFA World Cup that simultaneously boosts user engagement, stimulates transaction activity, and organically integrates partner brands — Mastercard and MEGOGO — as part of the game mechanics rather than an advertising layer.

Project Goals:

• increase DAU and user retention through regular in-game interaction;
• grow transaction volume by tying in-game conditions to real payments;
• attract new clients through the social reach of PvP mechanics;
• scale MEGOGO's subscriber base through distributed promo codes;
• natively integrate Mastercard into the game economy and reward system;
• strengthen Sense Bank's brand as an innovative fintech player.

Solution:

We developed and integrated an arcade football game into the Sense SuperApp, where the player controls a footballer and shoots the ball into the goal while overcoming various obstacles: walls, moving goalposts, narrowed goals, and targets with different scoring zones. A successful shot requires balancing power, direction, and ball spin — a simple yet addictive gameplay loop that drives sustained engagement.

The core reward mechanic is built around points: by completing the campaign conditions — earning 3,000 points and making 5 transactions of at least UAH 50 — the user receives a one-month MEGOGO subscription to watch live World Cup 2026 broadcasts. This turns every financial action into a step toward real value within the game journey.

To build a habit of daily app returns, we implemented several key product solutions:

Daily Streak with a Points Multiplier Users are rewarded for consecutive days of gameplay — the multiplier grows from ×1.2 to ×2, directly affecting the speed of progress. The global streak economy is designed so that comfortable progress is only possible while maintaining the maximum multiplier, and losing a streak significantly slows advancement toward the 3,000-point goal. Players also receive a visual reward — a flaming ball.

Real-Time PvP Mode Players can challenge another Sense SuperApp user and compete online. The match result — win, loss, or draw — does not affect point accumulation: all points earned during the game are added to the user's total score. This lowers the barrier to participation and makes PvP a natural tool for social engagement and organic growth.

Partner Integration as Part of the Game Ecosystem Mastercard and MEGOGO are integrated not as branding, but as functional elements of the game economy: Mastercard transactions are a condition for receiving rewards, and the MEGOGO subscription is the final prize of the entire game journey.

Result:

The project became an example of how gamification can work as a full-fledged product strategy within a fintech environment. By combining arcade mechanics, a progression system, Daily Streak, and PvP mode, the project delivered:

• increased DAU and a regular habit of app interaction;
• stimulated transaction activity through the user's game journey;
• attracted new clients through social online gaming mechanics;
• organically scaled MEGOGO's subscriber base;
• integrated Mastercard as a native part of the game economy.

This is a case where the game is not a standalone entertainment module, but becomes part of the financial and partner ecosystem — directly impacting business results.