Dior, the company knows for its fashion products, goes deeper into using technology to market its products. This time, the company picked augmented reality as a medium for spreading the news about its new DiorSoLight sunglasses from the 2019 spring collection.
Using a special AR filter in Instagram, users would be able to try on the new sunglasses through the stories function in the app. The new AR filter features the new product by Dior, as well as double headbands that go by the name “Christian Dior J’Adior,” and some abstract patterns in light tones inspired by Dior’s 2019 spring collection. Morin Oluwole, global head of luxury at Instagram, says that “Augmented reality is a key topic for the luxury sector that is revolutionizing the communications strategy of the major fashion houses.”
Interactive and customizable, supplemented by background motifs in the form of a kaleidoscope, based on each user’s environment, the filter has all the chances to become the fashion trend of this spring.