Helzberg Diamonds company has developed a new concept of a digital store. With the help of augmented reality technology, the company offers their clients to become a part of a completely new experience in jewelry industry.
You can look at any ring or earring in detail on a 24-inch screen in 4K definition. You can also try on any jewelry and see how it will look at different angles.
Clients can share their pictures in social networks or by email. According to the company’s CEO, Beryl Raff, new concept was created with the understanding that online shopping is the “front door” for retail stores in our time.