Candy Crush, one of the most popular games on Android, launched an augmented reality feature called Hungry Yeti exclusively for gamers on a Samsung Galaxy device.
The AR experience lets users feed cookies to Yeti, the main character in Candy Crush Friends Saga, to score a daily gift that can help players progress in the game. Galaxy owners must point their mobile cameras at a flat surface to open a portal and see the character come to life. Owners of a Galaxy Note 10 or Note 10 Plus will also be able to activate an exclusive Yeti dance by shaking the S Pen.
With this move, Samsung clearly aims to reach its younger consumers with the promotion of its latest Galaxy devices. The exclusive game content for Galaxy users may urge people to upgrade their devices or switch over from another brand of smartphone. Moreover, AR content readily available in real-time is a great way to demonstrate the blazing-fast speed of mobile connection available on the 5G version of Galaxy Note.