Auto Giant Uses AR for Promotion

Ford's Marketers Decided to use AR to promote the New Ford F-150 Pickup Truck

The new car model launching is a long-established process. But this year, the pandemic has forced marketers to make adjustments to this finely-tuned mechanism.

The inability to hold exhibitions and the difficulty to attract customers to car dealerships are the main problems that the marketers of all world's top car companies have faced. To prevent these negative factors' affecting the sales of the new Ford F-150 pickup, the company's marketers have decided to use WebAR technology.

Now potential buyers simply by going to the website will be able to look at the new car in augmented reality. They may check how the car will look in their backyard, or reduce it to the size of a toy model.

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