So GOAT is one of the shoe brands that have made AR fittings a key part of their marketing efforts to reach mobile consumers, especially young people who prefer smartphones to shop.
Also Puma's sportswear brand last month made AR the brightest opening of its first North American flagship store in New York. The Puma mobile web application allows customers to scan QR codes on signs and tags to see branded content featuring the Puma cat mascot.
And in June, Gucci added AR to its iOS app, allowing customers to almost try on the Ace line of sneakers.
Likewise, the Nike app allows shoppers to scan their feet with a smartphone camera to get personalized shoe size recommendations.
For all these indicators, the fact is obvious that market leaders are already focusing on online sales using AR.