AR combines music and cars

Sponsoring the 25th Atlas Music Midtown annual festival, Hyundai has unveiled its fan's unique opportunities to explore the completely redesigned @Sonata 2020 model at any location.

Fans who were unable to attend Music Midtown could, while sitting at home, download the festival app to explore the updated Sonata 2020 model and virtually transfer themselves to the festival. They also had the opportunity to broadcast live performances of selected artists, as well as explore the side stage and exclusive live broadcast.

All users of the Music Midtown app were allowed to visit the #HyundaiBackstage showroom, where they could try out new products with AR. The lounge also provided facilities for photography, gift-giving, an LED wall with live video from the festival, and a demonstration of Sonata and Venue models.

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