"ATB Wonderland" application for the book "Alice through the Looking Glass" with live illustrations, which came after the success of the marketing campaign "Alice in Wonderland" for large retail. This is the second joint project for the network of supermarkets ATB.
Business tasks - to increase the average check, to encourage customers of the supermarket chain to buy certain goods and attract new customers.
Solution - a loyalty program was developed, based on another world bestseller with augmented reality about the adventures of Alice. For the new edition, Live Animations has developed twice as many illustrations in the AR – 11 "live" images along with the cover. The edition was published in 350,000 copies.
The result – the application has entered the top of Play Market and Google Play, and the number of new users has increased.
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