AR is the most likely technology, according to a recent study, making consumers think that the brand is innovative, ahead of other advanced applications such as artificial intelligence, face recognition and chat bots. Adidas allowed customers to practically try on a new line of running shoes with a feature in their iOS app. The sportswear manufacturer's mobile platform uses AR to digitally overlay its new Alphaedge 4D sneakers onto a smartphone. To use the AR function, mobile users need to open the Adidas app and click on the Alphaedge shoe product pages. A virtual version of the shoe will appear on the user's feet and will track body movements for a more breathtaking three-dimensional view.