YouTube rolled out its first virtual makeup try-on experience in a video by Roxette Arisa, a Los Angeles-based makeup artist whose channel has more than 1.1 million subscribers and 66.5 million views.
To check this experience yourself, just ensure that you have the latest version of the YouTube app for iOS or Android, visit the video page, and tap the “Try in on” button. But this feature does not appear to be available on iPads yet, which is weird because of the amount of YouTube content consumed on the most popular tablet in the world. Nonetheless, it works smoothly on smartphones.
With this move, Google and YouTube's capitalize on the popularity of beauty content on YouTube. In 2018, the genre topped 169 billion views, which is a number that would be quite silly to ignore.