Little Hippo Books
Business objectives: to beat and stand out from competitors in the US children's book market.
The beloved children's character Winnie the Pooh appears from the augmented reality cover and invites the child to immerse together in the fairy tale world. When you point your smartphone or tablet at the pages that have a special marker, they turn into spectacular animations. Each augmented reality cartoon helps the child to cope with exciting challenges in an interactive and entertaining way. The whole reading process turns into real magic and becomes very compelling for the child.