Kids & Family products
Business objectives: to boost sales and increase repeat purchases.
In this project, we have merged the marketing capabilities of two AR technologies:
Web AR - boosts sales and Mobile AR - increases repeat purchases.
Potential buyers can see how the assembled model will look like even in the store, just by pointing the phone camera at the package.
Those who have already bought and assembled a model can scan it in a free mobile app and discover in AR how this mechanism is used. The task of this part of the project is to explain in a simple way how complex mechanisms work and to make the world around easier to understand.