Auto Giant Uses AR for Promotion



Auto Giant Uses AR for Promotion

Ford's Marketers Decided to use AR to promote the New Ford F-150 Pickup Truck

The new car model launching is a long-established process. But this year, the pandemic has forced marketers to make adjustments to this finely-tuned mechanism.

The inability to hold exhibitions and the difficulty to attract customers to car dealerships are the main problems that the marketers of all world's top car companies have faced. To prevent these negative factors' affecting the sales of the new Ford F-150 pickup, the company's marketers have decided to use WebAR technology.

Now potential buyers simply by going to the website https://f150inyourdriveway.com/registration will be able to look at the new car in augmented reality. They may check how the car will look in their backyard, or reduce it to the size of a toy model.

Back to all news

Innovations in AR

Auto Giant Uses AR for Promotion
03.09.2020

Auto Giant Uses AR for Promotion

Read  
AR Marketing Goes To Space
03.09.2020

AR Marketing Goes To Space

Read  
New AR Hit from the Pokemon GO Developer
03.09.2020

New AR Hit from the Pokemon GO Developer

Read  
Bbox Sports Has Released an ARApp for Football Fans
03.09.2020

Bbox Sports Has Released an ARApp for Football Fans

Read  
Show business goes into digital space
15.07.2020

Show business goes into digital space

Read