AR combines music and cars



AR combines music and cars

Sponsoring the 25th Atlas Music Midtown annual festival, Hyundai has unveiled its fan's unique opportunities to explore the completely redesigned @Sonata 2020 model at any location.

Fans who were unable to attend Music Midtown could, while sitting at home, download the festival app to explore the updated Sonata 2020 model and virtually transfer themselves to the festival. They also had the opportunity to broadcast live performances of selected artists, as well as explore the side stage and exclusive live broadcast.

All users of the Music Midtown app were allowed to visit the #HyundaiBackstage showroom, where they could try out new products with AR. The lounge also provided facilities for photography, gift-giving, an LED wall with live video from the festival, and a demonstration of Sonata and Venue models.

Back to all news

Innovations in AR

Auto Giant Uses AR for Promotion
03.09.2020

Auto Giant Uses AR for Promotion

Read  
AR Marketing Goes To Space
03.09.2020

AR Marketing Goes To Space

Read  
New AR Hit from the Pokemon GO Developer
03.09.2020

New AR Hit from the Pokemon GO Developer

Read  
Bbox Sports Has Released an ARApp for Football Fans
03.09.2020

Bbox Sports Has Released an ARApp for Football Fans

Read  
Auto Giant Uses AR for Promotion
02.09.2020

Auto Giant Uses AR for Promotion

Read