Amazon uses AR to increase loyalty21.10.2020
Amazon's New Loyalty Program Turns Shipping Boxes into AR Objects
Amazon has been using augmented reality extensively for a long time. This time, the company decided to impress its customers with an unusual and fun way to reuse the shipping boxes. Now, each box will have a pre-printed picture and a QR code that turns it into an AR object. In order to enjoy the full augmented reality experience, the user needs to color the picture, download the Amazon Augmented Reality app, and scan a QR code with it.