Client

Lasunka

Region

Ukraine

Industry

FMCG

An augmented reality application "My Yeti" for ice cream producers.

The business task is to take leading positions in the market of the country in a short time.

Solution - we came up with and created the characters of the new brand - a family of snowy people Yeti with his legend. 20 cartoons in AR were developed, which can be depicted directly from the packages of 5 types of ice cream.

The result - the frequency of purchases grew by a factor of 2.5, and the marketing solution changed the motivation for buying goods. The product received gold at the International Advertising Festival in the nomination "Best Innovations in Advertising".

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