An augmented reality application "My Yeti" for ice cream producers.
The business task is to take leading positions in the market of the country in a short time.
Solution - we came up with and created the characters of the new brand - a family of snowy people Yeti with his legend. 20 cartoons in AR were developed, which can be depicted directly from the packages of 5 types of ice cream.
The result - the frequency of purchases grew by a factor of 2.5, and the marketing solution changed the motivation for buying goods. The product received gold at the International Advertising Festival in the nomination "Best Innovations in Advertising".