Business objectives: to increase check averages and attract new customers.
The loyalty program for large retail made it possible for each customer to purchase a VR cardboard using collected points. We have created an exciting VR game for this device. The world-famous vocalist of the Ukrainian band Kazka became its main character. Her mission is to rid the magical world of litter using branded artifacts and to put out forest fires. Locations and scenes of the game are specially designed to create the illusion of presence.