The marketing campaign for the new CLA Coupe by Mercedes Benz is not only stylish and luxurious as everything this premium company does, but also features one interesting element of AR marketing - a branded AR filter for Instagram.
In addition to the traditional elements of a marketing campaign, such as printed and video materials, Mercedes created a branded AR filter for the new generation of instagrammers, available through this link (on a mobile device). This simple but stylish AR filter adds signature neon light to a selfie-camera image and reacts to when user’s blinks by changing its color. In this way, the new CLA Coupe campaign communicates to the young generation with this interactive element.
The motto of the campaign – Play by your rules. The German auto-giant follows this slogan precisely and sets up the trend for AR digital marketing among all auto-brands.