Client

LG U+

Region

South Korea

Industry

Telecommunications

Business objectives: to promote the new 5G mobile communication network to the company's existing customers.

About

The client launched a loyalty program that includes about ten free AR / VR services. To promote one of them – the free digital children's AR library - we created two leading books.

By contrast, with common AR books, where only the cover and several illustrations come to life, in this case, there is no paper book at all. All it takes is to download the app, launch it, point the phone or tablet camera at any horizontal surface and a book appears on it. Such a book will tell its story itself and offer to play exciting games with its heroes.

We created more than ten specially designed unique heroes as a part of this project, and the total timing of both books exceeds 20 minutes!

Outcome: the app has been downloaded more than 100,000 times in the first month of the promotion.

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