The proposed solution is to create a series of fairy tales with augmented reality and educational content.
"Hippo Magic" application for a series of children's books with AR: "Little Red Riding Hood", "Three Little Pigs", "Velvet Rabbit", "Masha and the Three Bears".
The business task is to bring the product of Little Hippo to the Walmart supermarket chain.
The proposed solution is to create a series of fairy tales with augmented reality and educational content. The most popular classical fairy tales were chosen, a creative concept, mini-games and 3D animations with characters of books in augmented reality for the audience of 2-5 years old were developed.
The result - Walmart has ordered all 4 editions, the first edition of which was 250,000 units. Also, four new books were ordered for the start of the school season and for Christmas.