a loyalty program was developed, based on a new product - the book "Alice in Wonderland" with augmented reality.
Wonderland AR - an application with augmented reality for large retail.
Business tasks - to increase the average check, to encourage customers of the supermarket chain to buy certain goods and attract new customers.
Solution - a loyalty program was developed, based on a new product - the book "Alice in Wonderland" with augmented reality.
The result - the first circulation in the amount of 275 000 was sold out in 2 weeks, the total number of downloads exceeded 258 000, the average check and the number of new visitors increased significantly. The application was included in the top of Play Market and Google Play.