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New characters for ice - cream My Yeti in augmented reality
WELCOME TO MY YETI!
Ice cream with a cartoon in augmented reality My Yeti is an innovative marketing solution that has no analogues in the world. The main idea of ​​the My Yeti project was to combine cartoons with augmented reality and ice cream to create a product that children and their parents would love. We developed cute main characters - a funny family of snow people who came to us from a distant planet, and created 20 cartoons of the first season with starring these characters. All cartoon series are placed on 5 types of ice cream in random order . This marketing solution has made it possible to change the motivation for buying the product - now the children and their parents are buying ice cream not just for the sake of taste, but also for to watch a new series of AR-cartoons and collect the whole set.This led to a rapid increase in sales and repeat purchases.
Rate
4.6
Scans
>500 000
Territory
Ukraine
Category
Ice-cream/Packaging
Date
15.05.17
Mobile app
The main screen of the My Yeti application in augmented reality
The collection of cartoons My Yeti in Augmented reality
Cartoon in augmanted reality for ice - cream manufactures
Main characters from ice - cream packaging in AR
Features
Motivation for repeated purchases through push-notifications from characters
Educational and useful plot of the cartoon
The ability to record videos and take photos with characters
The call to purchase an ice cream product through the cartoon plot
The cartoon series collecting system as a tool for repeated sales
The ability to scale and view the cartoon from different angles
The ability to watch downloaded unlocked series off-line