Auchan uses AR to increase customer loyalty

Live Animations Has Developed a Loyalty Program with AR for the Auchan Supermarket Chain

International supermarket chain Auchan and its management, in particular, realizing the effectiveness of AR-technologies regarding customer loyalty improvement, chose us to create Christmas Dreams, the Christmas innovative loyalty program. Everybody could buy a cardboard Christmas tree and come-to-life Christmas ornaments in opaque packaging in the Auchan supermarkets over a period of a month and a half. When you point your camera using a special free AR app at the ornament, its hero comes to life and starts a funny dance. Moreover, the user can even choose the melody for this dance.

Such affordable innovations are designed primarily for families. Children love it. Seeing their positive reaction, parents become happy and loyal. This is how the brand builds a positive connection with the whole family.