AR is becoming the main competitive advantage

Apple Focuses on AR in The iPhone 12 Pro Campaign

Apple has always been a leader in innovation. And the fact that the iPhone 12 Pro advertising campaign focuses on augmented reality, means that this technology has already become mainstream. And in the very near future, it will become as integral part of our daily lives as smartphones or high-speed mobile Internet already have.

Actor Kevin Bacon and popular singer Rita Ora promote the new AR capabilities of the latest iPhone 12 Pro. In the video, Rita Ora's AR avatar is performing through London’s iconic skyline in augmented reality. At the same time, the AR effect is applied to the buildings of the city center.