Application with augmented reality "TIMI" for a series of confectionery products.
The business task was to increase sales and increase brand awareness.
As a solution we developed a creative concept, created a story about the adventures of the character and 20 series of AR-cartoons, 3 minutes each. The keys that open a new cartoon are printed right on the package.
The result - the marketing campaign with AR significantly increased the number of repeat sales and raised the popularity of the brand in its segment.