Summer is the season to work at New Year's marketing campaigns. Augmented reality being one of the most effective tools for the development of your brand will be able to turn winter holidays into a truly magical season for your product.
Two examples of a successful marketing campaign with AR on New Year's holidays from Live Animations.
Christmas Packaging with augmented reality
Expecting the year of 2018, Live Animations developed an augmented reality marketing campaign for a TimPak Ltd customer (a product example is on the image) who is engaged in the production and sales of Christmas and gift packaging.
With the help of augmented reality, we animated a character − a dog named Lapulia, who interacted with children directly from the packaging. We designed 3 plots with the main character. Animations can be viewed using the application. Children had the opportunity to take a photo with the symbol of last year and share it on social networks. The application received a rating of 4.4.
Live Christmas gifts
We have revived the packaging of holiday gifts for the company "GOTEK" - the largest enterprise of the packaging industry in Eastern Europe. With the help of augmented reality characters congratulate children with the upcoming holidays, arranging a real show for them. The combination of candies, Christmas atmosphere and innovative packaging with advanced AR technology enhances the value of the brand, highlighting it on the shelf among others.
In 2016, the collection of New Year's packages with augmented reality was presented in Frankfurt and received gold prize in the international competition World Pack Organization.
This innovative marketing solution enhanced by augmented reality helped manufacturers to reach a new level of production and to attract more fans to the brand.